Fitchburg State University Teams Up With Fitchburg Art Museum On New Marketing Initiative

FITCHBURG – A slate of new marketing and branding ideas for the Fitchburg Art Museum, developed by students from Fitchburg State University, will be the centerpiece of an exhibit opening later this month.
“RE-IMAGE-ING: A Collage of Fresh Brand Concepts,” opens with a reception at the art museum, 25 Merriam Parkway, on Wednesday, Dec. 14, from 11 a.m. to noon. The reception is free and open to the public. The exhibition runs through Jan. 15, 2012.
“RE-IMAGE-ING” is a multimedia exhibition of prospective marketing ideas that introduces progressive approaches for evolving the reality and representation of the museum in an eclectic body of at once fresh and functional communications media.
Conceived and created by students in the Communications Media Department at Fitchburg State University under the guidance of Professor Robert Carr, this collage of novel ideas embodied in applied media is designed to market exciting new events, prospective programs, energizing environments, and an emerging vision of the FAM as an inviting participatory space for the community and region at large.
Student projects include a wide-range of ideas including: logo designs; public service announcements; videos; publicity packages for special events and festivals; educational program concepts; and visionary architecture.
This exhibition was developed as part of Fitchburg Art Museum’s new Community Engagement Program led by Jerry Beck. The program’s goals include:
  • Cultivating strategic partnerships between civic, educational, cultural, social, and business leaders.
  • Developing site-specific urban design projects, public artworks, community workshops and special events.
  • Create opportunities for artists and youth by sharing their talents with the broader community.
  • Promote innovative ideas through publicity, outreach, marketing, and fundraising initiatives.
  • Assisting the City to become a more unified, resourceful, and creative-minded.
  • Encouraging cultural diversity and awareness by incorporating the underlying theme of the appreciation of different cultures in projects and through the inclusion of individuals from all backgrounds and abilities.
  • Highlighting the role of the arts in economic development.
About the Fitchburg Art Museum
The Fitchburg Art Museum, North Central Massachusetts’ oldest and most treasured cultural institution, is a world-class family-friendly museum with a permanent collection spanning 5,000 years. Visitors can experience a wealth of masterpieces in 12 galleries that feature American, European, Egyptian, Greek, Roman, Asian, and Pre-Colombian art. Award-winning educational programs inspire all to learn about the importance of world cultures, art history, and contemporary life. The museum was founded in 1925 through a bequest of artist, collector, educator and Fitchburg native Eleanor Norcross (1854-1923).
For more information visit www.fitchburgartmuseum.org, or call 978/590-3759.
Fitchburg State University
Fitchburg State University is committed to excellence in teaching and learning and blends liberal arts and sciences and professional programs within a small college environment. Our comprehensive public university prepares students to lead, serve, and succeed by fostering lifelong learning and civic and global responsibility. A Fitchburg State education extends beyond our classrooms to include residential, professional, and co-curricular opportunities. As a community resource, we provide leadership and support for the economic, environmental, social, and cultural needs of North Central Massachusetts and the Commonwealth.


Wednesday – Friday 12pm – 4pm
Saturday & Sunday 11am – 5pm
1st Thursday of the month 12pm – 7pm



Fitchburg Art Museum
185 Elm Street, Fitchburg, MA 01420
Phone 978.345.4207


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